Since releasing the interview with Julie Alloway just a few days ago, we’ve gotten tons of questions about my upcoming “Extreme Exit Strategy” Marketing System for selling houses FAST in this tough economy. We’ve definitely never had so much interest in one of our products BEFORE IT WAS EVEN RELEASED.
(Note: if you haven’t listened to the interview with Julie yet, you’re missing out BIGTIME. She
reveals everything about how she got over 100 people to an Open House Event
and sold her house in ONE DAY…at 5% over asking price! Download it here NOW – before it’s gone).
So instead of sending you a super-long email, I thought I’d just post the answers to some of the questions here on the blog.
QUESTION: Why do Investors or Agents need this system NOW? Can this really help me sell a house in this market?
ANSWER: In this rotten market, the marketing techniques that used to sell houses simply don’t work anymore.
Think about it. As an Investor or an Agent, you’re now having to compete with foreclosures, short sales, and MONTHS worth of inventory glutting the market. Every agent, FSBO and investor is trying to sell their properties using the SAME old tired marketing techniques; ads in the paper, signs in the yard, and flyers in the tube.
And what do they get for their efforts? You guessed it – houses that sit unsold…while the mortgage payments keep coming.
The rules have changed. In today’s market, there are more houses than there are buyers to buy them, so competition is fierce. To get the attention of qualified buyers, “average” marketing just won’t do.
Extreme times call for extreme measures. And while the marketing techniques in this course are certainly non-traditional…they are proven to be EXTREMELY effective. After all. Karen’s Nationwide Average Days on Market is 27. Yes, 27! – in TODAY’S Market.
QUESTION: Are the marketing techniques I will learn in the system expensive to implement?
ANSWER: Many of the techniques you will learn from the system won’t cost you a dime. Others require a little “sweat equity” from you (or better yet, from “free labor” that others will gladly provide…I’ll show you how to get others to advertise for you or free).
And yes, there are some other techniques that will require some investment. But think of it this way – when you pay another month’s mortgage payment on an empty property, you’ve lost far more than the cost of marketing.
You would be far better off investing that same money in proven marketing techniques that will drive tons of interested prospects to look at your house.
QUESTION: When will the system be released?
ANSWER: The release date is January 6th 2008 at 6:00PM MST (yes, that’s next week)
We’ve put together an amazing list of bonuses for you that will be limited in both quantity and time. So, you’ll want to be one of the first to respond to get the best bonus package.
QUESTION: How much will the system cost?
ANSWER: We will be releasing the price soon. In the meantime, and I promise that during this initial “launch” phase, you will save hundreds off the eventual list price.
But the bottom line is this – there is NOTHING like this available on the market. This will be the first time these techniques will be made available to the general public.
So far, this information has only been made available to my APSD® Certified Property Scene Designers in private seminars & coaching calls. Yet over the last 12 months, their results have been staggering – a stunning average days on market of 27, while the national average is nearly 170.
So for the potential of getting such amazing results, I would have every right to charge thousands dollars for this course. In this market, having the power to sell houses at full market value in ½ the time is practically a license to print money!
But don’t worry. I won’t be charging anywhere near that much. In fact, it will be less than half the average mortgage payment (and worth a lot more).
Keep your eyes tuned to this blog for updates and answers to more of your questions.
Sincerely, Karen Schaefer
Karen,
Thanks for sharing this information on a successful Open House.
My question is, since not all homes have a history or of public intersest, or would the media have any interest in it, do you think the large signs and people holding signs (which is done here in Seattle for apartment leasing and new construction for condo’s) how much traffic would it bring in do you think?
Julie mentioned this would work with any price home, and that is what I am wondering how other than the larger signs and people signs?
Thanks for sharing, that is how we all success.
Andra
Hi Andra,
Yes, Julie learned that from our marketing systems and it brings in a great deal of potential buyers when you have other factors in place. Such as– great “sign twirlers” (we incentivize them), other signs and various forms of advertising, marketing and hoopla! Remember though, the way to sell a house fast in any market today, is to combine multiple marketing efforts and employ a full campaign.
Good luck!
Karen
Nice overview, I would liked to have had a bit more detail to uncover the key ingredients. Thanks
Impossible to hear… I had the volume all the way up on my cpu. Your questions were audible however Julie’s responses were barely. After a few minutes w/ my ear to my computer I gave up since so little of it could be understood.
Hi Sharon,
Thank you for your kind comments. Watch for more details with the next few emails. We just try to be respectful of everyone’s time when it comes to interviews and being to sit and listen to them. I would suggest that you listen to it one more time as Julie just followed the system I taught her and much of it is revealed in the interview–many of our clients are doing the same with similar results–very exciting.
As I said, watch for the other emails– everything has great points in it.
Kind regards,
Karen
Laurie,
Sorry for your trouble. Anyone else having a hard time hearing it? Turn up those speakers and double check the little volume bar on the dashboard….
Let us know if that helps.
Karen.
Hi Karen,
I got a lot out of what I could hear. The guest’s voice was very quiet for me too. Would love more info on the product when it comes out! This got me thinking about rancher and cowboy themes for Wyoming properties! Yeehaa!
Hey Chris,
Thanks for your comments– we actually just did a campaign for a property in the mountains that sat on the market for 2 years…our campaign was a cowboy/horses etc. theme, complete with cowboy greeters– we were under contract in 2 weeks and closed in 45 days on a home that was over $500,000– works everywhere for every type of property.
Happy Holidays!
Karen
Hi everyone – first, thanks for all the great comments… We are re-posting a new file of the interview that should have the volume turned up a bit along with a downloadable MP3 version – so you can listen to it on your iPOD – iPhone – or whatever….
We have sentenced our Web Master to a minimum of 15 lashes – but we are willing to hear any of your ideas!
Once it’s up, I’ll give everyone a shout….Stay tuned.
Karen
The new interview file is loaded with the volume on high. In addition, there is an MP3 download of the file for you to play on your iPOD etc…..
Enjoy,
Karen
These concepts are definitely interesting. But it sounds like there’s a lot to it. Do we have to make all this stuff up on our own, or does your system come with samples that we can copy? (I’m not that creative
Hi Philip–
Great Question–I will be getting to it in the series of emails (you are just faster than me!)–but yes, I have included plenty of samples on invitations, ads, flyers, signs, long copy, campaigns, etc.–not just mine, but campaigns that my team has done around the country as well. You do have to work harder in today’s market, but if you can sell in 1/2 the time–it is worth it– and yes, we give you everything you need–you don’t need to be creative on your own–besides–why reinvent the wheel if there is already a workable system?
Oh– and yes, you can copy them– I put them in as a hard copy as well as digital and all you have to do is change my number to yours (unless of course you want to leave mine in there!:))
Karen
Hi my question is what price did Julie start at for her home? Also how many people put in a offer?
Would any of these techniques work around holidays or should you wait till after the holidays?
Yes the sound was hard to hear.
Hi– Thanks for your comments– Julie did a round robin but you don’t have to do that type of exit strategy to get this system to work–it works for any type of exit strategy. I can tell you that normally speaking you should start at 60-75% of what you want to get. Many people will tell you 50% but we have found that you then get people that start sooo low that it is difficult to get your price. I think that house had 8 viable offers if memory serves correctly and the next best offer was full asking price for the property.
What you should realize though is that the results that matter are the ones that you are after. This system works well any time of year and even during the holidays as long as you “connect the dots.” In other words, if you are going to do an event during the holidays, you need to make it a holiday event–you need to show your customer why you are doing it during this time of year…and why it is the best house for them.
As far as sound, we have also made the recording available in an MP3 download so you can hear it more clearly. I am really great at creating marketing programs to sell houses–just not an “audio” expert!
Good luck!
Karen
lot’s of good stuff thank you.(rep #01738835)
What happened to $29.00 ebook:
https://pkm.infusionsoft.com/go/Blog/matt/